perfectly positioned to storm the market
the sweet spot of 3 in-demand verticals
The growing demand for convenient products to support health and well-being on the go is driving the search for alternative beverages.
Our products appeal to a broad demographic, reaching a wider range of consumers through various channels such as big-box retail, convenience and grocery stores, fitness centers, and vitamin specialty shops.
20+
YEARS OF RESEARCH
25+
CLINICAL TRIALS
$20M+
IN NIH FUNDING
brands across demographics
NSF Certified for Sport® maximum strength muscle support & recovery.
- Clinically proven, patented formula*
- 2X more effective than whey protein*
- Sugar-free, low-calorie, better for you*
Formats: Drink Powder; Ready-to-Drink (2025)
Target Market: 18+ performance athletes, fitness enthusiasts
Channels: Specialty, Club, E-Commerce
Superior daily muscle health support.
- Clinically proven, patented formula*
- 60% more effective than whey protein*
- Sugar-free, low-calorie, better for you*
Formats: Drink Mix sticks & Ready-to-Drink (Q2 24)
Target Market: 18+ for muscle strength and support; 50+ to combat age-related muscle loss
Channels: Mass Grocery, Pharmacy, Club, E-Commerce
experienced management
Driven by world-class executive team responsible for billions of dollars in sales across leading worldwide nutrition brands.
VITO SANZONE
CHIEF EXECUTIVE OFFICER25 years in health, wellness and fitness industry. Executive roles in 3 performance nutrition M&As worth combined $1B. Successful turnaround executive for Iovate Health Sciences, MHP and Complete Nutrition. Uses consumer analytics to increase percentage of successful product launches. Media executive with CBS Television and Weider Publications.
JANICE DAY
CHIEF SALES OFFICER25 years experience in CPG. Pfizer Consumer Health Care. Brokered Tetley Tea and Ocean Spray. Senior Director at Iovate FDMC N. America, Global WM/Club.
Vendor of the year at Walmart Canada and Multi Channel Award at Walmart USA. Vendor of the quarter SAM’s Club.
SHAUN POWER
CHIEF FINANCIAL OFFICERChartered Professional Accountant (CPA) with 25 years experience.
Business tax specialist. Former equity partner at Deloitte and BDO.
DEAN MOSCA
BOARD DIRECTORB2B proprietary ingredient experience. Startup and business development. Strategic planning and product launch.
Marketing/PR Execution BBA, Marketing Schulich School of Business.
- CSE:MUSL
- OTC:MUSLF
SHARE INFO
Stock Price
Change (%)
Change ($)
Volume
Open
Prev. Close
CAPITAL STRUCTURE
Basic Shares Outstanding
62,432,399
Warrants
8,102,110
Options
2,875,000
Fully Diluted
73,409,509
SHARE INFO
Stock Price
Change (%)
Change ($)
Volume
Open
Prev. Close
CAPITAL STRUCTURE
Basic Shares Outstanding
125,688,640
Options
10,400,000
Warrants
3,111,600
Performance Warrants
24,000,000
Fully Diluted
163,20,240
